YouTubers have to declare ads. Why doesn't anyone else? 

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Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: svdown.info/post/video/eXNqacuIhKCv1dE.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
SVdown declaration: support.google.com/youtube/answer/154235
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

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15 feb 2021



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Kommentarer 100   
Tom Scott
Tom Scott 24 dagar sedan
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SVdown titles have to be short and catchy!
Mr Kiyoshi
Mr Kiyoshi 3 dagar sedan
You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact SVdown that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.
95rav 4 dagar sedan
The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.
This Guy Roll Needs
This Guy Roll Needs 4 dagar sedan
Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"
Jonathan Corbett
Jonathan Corbett 4 dagar sedan
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
For The Love Of Noise
For The Love Of Noise 5 dagar sedan
Paid ad from the anti-vapers?
Burken Productions
Burken Productions 16 minuter sedan
This video made me unsubscribe.
Sheng He
Sheng He 32 minuter sedan
I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).
Uki Malefu
Uki Malefu Timme sedan
This comment is NOT sponsored, and it should be. Because I'm broke AF
Shawn P
Shawn P 4 timmar sedan
TV is SO Boomer!
Cryptix FTW
Cryptix FTW 4 timmar sedan
yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all
John Nugent
John Nugent 5 timmar sedan
The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover
jp kellerman
jp kellerman 6 timmar sedan
Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)
bowen voowy
bowen voowy 9 timmar sedan
"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?
walter soares
walter soares 10 timmar sedan
Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.
bowen voowy
bowen voowy 9 timmar sedan
Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.
James NotmyLastName
James NotmyLastName 10 timmar sedan
thank you for leaving the vape choke in.
MrGermandeutsch 11 timmar sedan
"Don't vape, kids" -Tom Scott, 2021 (colourized)
dsp4 11 timmar sedan
9:37 Did Apple pay you to say that?
MultiCappie 12 timmar sedan
Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.
Oli Minion
Oli Minion 13 timmar sedan
ill be honest this is probably my favorite episode yet.
Thomasina Feucht
Thomasina Feucht 13 timmar sedan
The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday
Lil Rick
Lil Rick 14 timmar sedan
Liked instantly after that amazing top satire at the beginning -- just top tier
Petter Källman
Petter Källman 14 timmar sedan
Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.
B A 14 timmar sedan
Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways
negomistar 15 timmar sedan
Tom, why is your greenscreen Evan Edinger's bedroom?
Thick_propheT 15 timmar sedan
I think inciting imminent lawless action might actually be protected now
B A 15 timmar sedan
Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one
épinards & caramel
épinards & caramel 15 timmar sedan
12:28 Your gameshow ideas are getting weird! 😀
épinards & caramel
épinards & caramel 16 timmar sedan
9:54 Ouch, that burn. To be fair the clip is ridiculous.
LagavulinMTG 16 timmar sedan
We need sponsored content to be 100% banned from SVdown/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.
MrGermandeutsch 16 timmar sedan
*_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.
LagavulinMTG 16 timmar sedan
I wish the BBC and American had rules like that today... I can't stand brand control...
Bille994 16 timmar sedan
They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha
Wendy G
Wendy G 16 timmar sedan
How's about just always assume you're being advertised to.
Gibbon 27
Gibbon 27 16 timmar sedan
11:41 *COUGH*
SZ3R0 16 timmar sedan
Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)
Locke Pinder
Locke Pinder 16 timmar sedan
I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!
Misanthropic Servitor of Mars
The best ads on SVdown are when the creator does a creative ad while subtly insulting the sponsorship.
Pilbo Mags
Pilbo Mags 18 timmar sedan
Sounds like a YOU problem
김경호 19 timmar sedan
The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale
Nerd_ Guy_Lol
Nerd_ Guy_Lol 19 timmar sedan
Never thought I’d see gucci gang in a tom scott video
stephen hartley
stephen hartley 19 timmar sedan
theres a law for the rich and a law for the poor
onee 19 timmar sedan
What you're saying depends on the country. It's not just SVdown. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.
Unimportant Account
Unimportant Account 19 timmar sedan
lmao lorraine's tax evasion
Christophe Beaulieu
Christophe Beaulieu 20 timmar sedan
I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho
Osama Ali
Osama Ali 22 timmar sedan
majestic 23 timmar sedan
The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk
Majed Marji
Majed Marji Dag sedan
The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic
KingIsulgard Dag sedan
There was an ad before this video.
Sarato Dag sedan
Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.
Caerys Nyx
Caerys Nyx Dag sedan
“Disguised Gambling Game” yes xD
jon sacbibit
jon sacbibit Dag sedan
i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.
Johl's Dag sedan
Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. SVdown and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.
Jamie_JD Dag sedan
Tom being off centre is so powerful
Butter Bitch
Butter Bitch Dag sedan
I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.
JOZOPO Dag sedan
2k dislikes dang you guys really dont like vaping
mat Dag sedan
One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise
「CELLO KID」 Dag sedan
Tom's becoming old
Molly Eck
Molly Eck Dag sedan
It’s time to play is this an advert **ad plays***
Msuni Dag sedan
SVdownrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?
hen ko
hen ko Dag sedan
The BBC are always advertis
Punished_ Dag sedan
The difference is they're big, your small.
hen ko
hen ko Dag sedan
"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"
Frostbyt3z Gaming
the words 'probably isn't' shouldn't exist in rules.
Keness Dag sedan
why em see ay?
Toad Boy
Toad Boy Dag sedan
We should just have no regulations
theshadowknows Dag sedan
Fantastic content.
David Fisher
David Fisher Dag sedan
Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.
Mak Yuki
Mak Yuki Dag sedan
"Is this an ad?" *SVdown plays ad*
Vijay Parthasarathy
Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to SVdown? Or do they do it??
Why We Love Film
I agree...
SmikZeroYT Dag sedan
In a movie I saw maby an ad of Yankee Candle
Stephany Gallego
The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account
Luca Zifferblätter
11:46 you're welcome
Luca Zifferblätter
As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".
Jded _404
Jded _404 Dag sedan
what happens?!
Peter Murphy
Peter Murphy Dag sedan
BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know
Peter Murphy
Peter Murphy Dag sedan
SVdown playing mommy again sick of these nonces
BagelBear Dag sedan
"It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*
Peter Murphy
Peter Murphy Dag sedan
The BBC are always advertis
Gmo Skee
Gmo Skee 2 dagar sedan
Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?
ecks dee
ecks dee 2 dagar sedan
literally from this video i now know pitbull is now involved with nascar 😂 dam
shiva K
shiva K 2 dagar sedan
The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker
Black Bard Studio
Black Bard Studio 2 dagar sedan
What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.
Kyle Middleton
Kyle Middleton 2 dagar sedan
60 seconds in... wow... Don't hold back son.
UnbutteredToast 2 dagar sedan
This is probably the longest ad I've seen to date
googlemarmic 2 dagar sedan
Figuratively Razzmatazz
That intro simultaneously ended the careers of both reaction SVdownrs and gacha games.
juruewonf aurbewkis
juruewonf aurbewkis 2 dagar sedan
The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon
Nate Brown
Nate Brown 2 dagar sedan
There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.
Lachlan Keddie
Lachlan Keddie 2 dagar sedan
Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....
Tobey's Maguire
Tobey's Maguire 2 dagar sedan
deadviny 2 dagar sedan
wow vaping is so cool
James 2 dagar sedan
I never thought I would see Tom Scott rip a vape in a video
rickysmyth 2 dagar sedan
That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip
Mjws2907 2 dagar sedan
Tom the dragon
tuna mayo
tuna mayo 2 dagar sedan
I really want to go to Asbestos Land right now.
Paul Smith
Paul Smith 2 dagar sedan
I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.
Paul Smith
Paul Smith 2 dagar sedan
as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"
IamScary 2 dagar sedan
I just ate a watermelon
Bente Huizer
Bente Huizer 2 dagar sedan
A comment for the algorithm gods
Jackie Morey
Jackie Morey 2 dagar sedan
There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅
Bogdan OWS
Bogdan OWS 2 dagar sedan
Actually on tv as well, where there is a paid something a small P in a circle appears.
Mr. C
Mr. C 2 dagar sedan
Tom Scott's videos are delicious vegetables in a world full of junk food.
Prahar 2 dagar sedan
I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.
Evgenii Nalpin
Evgenii Nalpin 2 dagar sedan
25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...
john_blaze39 2 dagar sedan
Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere
E. Clark
E. Clark 2 dagar sedan
Do you have to declare SVdown videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.
bruceyboy 94
bruceyboy 94 2 dagar sedan
I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂
Ersteller 2 dagar sedan
Since your copyright video, I know that different rules apply to us and the rest of the world.
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